Lahey Health
Non-profit healthcare system in Massachusetts
(Currently Beth Isreal Lahey Health)
BRIEF
Out-of-home and digital were key players in building brand awareness for Lahey.
A unique graphic look differentiated them in the category. Seasonal campaigns helped drive traffic to their content hub as well as their locations north of Boston.
Playful illustrations introduced mallgoers to achievable health tips,
positioning the brand as a thought leader for all things wellness.
Fun health tips were served up on social media through geo-targeted ads.
Exclusive ice-skating rink sponsorship featured the most active bear in the history of winters.
Santa's Village mall sponsorships featured one very healthy elf.
New illustration styles were introduced every season.
The Let's Spring campaign rallied mallgoers to start fresh and get bodies moving.
Complementing the overall spring campaign aesthetic, a display campaign effort for
Lahey's Orthopedic Surgery practice helped generate over 14k unique landing page visitors.
A winter OOH campaign promoted the opening of a new Lahey location.
Geo-targeted social ads were deployed to highlight the great features of the new location.
