Canaccord
Genuity
Global investment banking and financial services
BRIEF
As the merger between Canaccord Financial and Genuity Capital, the company was seeking a new logo and visual identity to represent them as a unified, forward-thinking company. The new brand was successfully launched in North America, Europe, Asia and Australia.
Before
After
The old logo was made of two typographically distinct company word marks and posed challenges in digital channels. The new logos features a shorthand, as well as stacked design, allowing the brand to have a stronger presence online. The style also pays off the company moto: driven by your success.
Corporate
Sub-divisions
It introduces a modern monogram created to reflect core brand values: approachable, collegial, client-first.
The monogram also allows more flexibility and legibility as it seamlessly integrates the company's verticals.
A brand designed to live online and offline in multiple formats.
A forward slash, representing the company's driven personality, is the graphic signature of the brand.
Applied in a variety of materials across multiple platforms, it also helps brand stock photography.
